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Apple shuts down social media and YouTube support for customers


Apple will shut down purchaser help on Twitter and YouTube

Simply forward of the launch of the iPhone 15 sequence, Apple is restructuring its buyer help system. Based mostly on the most recent tales from MacRumors, Apple plans to redefine its buyer help companies throughout X (previously referred to as Twitter), YouTube, and the Apple Help group. It goals to simplify and improve purchaser help channels.

restructuring plans

Based on the report, Apple is planning to discontinue its social media assist information roles, together with the paid place of group specialist on the Apple Help on-line dialogue discussion board. Starting October 1, 2023, Twitter prospects will now not obtain human responses to their direct messages. As a substitute, they’re going to obtain an automatic response that guides them down utterly totally different avenues for searching for help from Apple. As well as, varied sources recommend that Apple won’t be offering technical help to potential prospects within the suggestions part of movies uploaded to the Apple Help YouTube channel.

impression on workers

This dramatic change is estimated to have an effect on greater than 150 workers presently serving shoppers on social media. She has reportedly been given the choice of transitioning to a cellphone help place and could also be supplied with formal coaching for an environment friendly transition. The transition course of is predicted to be accomplished by November. Nevertheless, Apple has clarified that these workers won’t be allowed to maneuver to a different chat-based help location until a medical situation arises. These unwilling to make this variation are suggested to hunt options exterior of Apple. The choice sparked dismay and anger throughout social media personnel.

Attainable causes for change

Whereas the precise cause behind Apple’s determination to drop help for shoppers on social media will not be but clear, some trade insiders speculate that it may very well be a strategic cost-cutting measure. This speculation has arisen primarily as a result of Twitter raised its API charges earlier this 12 months, which can impact Apple’s social media funds. It is price noting that Apple is not the one flagship mannequin to chop down on buyer help by way of social media. A number of massive producers equivalent to Netflix and Sony have already carried out the corresponding modifications. In a current assembly, Apple reportedly justified its plans by saying that prospects wanted cellphone technical help. Nevertheless, at current there isn’t a official assertion from Apple relating to these modifications.


Apple’s determination to cease offering buyer help on Twitter and YouTube, aside from its Apple Help neighborhood, marks a big shift in its buyer help method. Though the precise causes for this variation are unknown, it’s clear that Apple is dedicated to bettering its cellphone technical help companies. The impression on affected personnel is clearly inflicting frustration and anger all through the social media group. As Apple transitions to a brand new buyer help mannequin, it stays to be seen how this variation will improve the general buyer expertise and whether or not it is going to be properly acquired by prospects.

ceaselessly requested questions

Q: What modifications is Apple making to its buyer help method?

Apple is planning to close down buyer help on social media platforms equivalent to Twitter and YouTube. Apple Help accommodates the Neighborhood Specialist designation on the Neighborhood on-line dialog platform. As a substitute, Apple goals to enhance its phone-based technical help companies.

Q: When will these modifications take impact?

The modifications are anticipated to come back into impact from October 1, 2023. Nevertheless, the modifications could proceed until November for the staff affected by these modifications.

Q: How will Apple assist prospects after these modifications?

Clients who beforehand relied on social media platforms for assist could also be directed to different channels to hunt assist from Apple. Apple will function automated replies on Twitter and shut down technical help on the suggestions portion of its YouTube channel.

Q: How will these modifications have an effect on Apple workers?

Greater than 150 workers who have been answerable for supporting shoppers on social media platforms obtained the choice to transition into cellphone help roles. Those that select to not make the change could also be suggested to hunt decision exterior Apple. The choice sparked dismay and anger amongst many social media employees.

Q: Why is Apple making this revision?

The precise causes are unclear, however hypothesis means that Apple is implementing cost-cutting measures, notably in response to increased API prices on platforms equivalent to Twitter. Apple additionally claims that phone technical help is extra in style amongst potential prospects.


Apple’s determination to reorganize its buyer help system and discontinue help on social media platforms means a shift in prioritizing phone-based technical help. Though the precise causes for this variation are but to be acknowledged, it’s clear that Apple is dedicated to bettering its buyer help companies. Worker impression is inflicting discontent within the social media group, however the transfer to a brand new help mannequin goals to enhance the general client expertise. The success of this variation and its acceptance by prospects is but to be seen.


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