Skip to content

Ford speeds up practical driving with BlueCruise 1.3 update


Ford continues to enhance the BlueCruise with the newly launched 1.3

Ford is devoted to furthering its BlueCruise experience, permitting drivers to drive hands-free for longer durations of time. The newest launch, BlueCruise 1.3, builds on earlier variations by enhancing efficiency and accuracy. These updates are a part of Ford’s dedication to develop quickly and iteratively and ultimately remodel from a standard car firm to a service-oriented entity.

elevated effectivity and accuracy

BlueCruise 1.3 introduces a number of enhancements to enhance the driving expertise. Firstly, the system will now interact in tighter corners, permitting for a extra easy and assured driving expertise. As well as, it should maintain the automobile extra precisely in slender lanes, thereby decreasing the probabilities of error. Whereas these updates will not be revolutionary, they signify the evolutionary nature of BlueCruise know-how and its dedication to steady enchancment.

Quicker iteration and purchaser suggestion

Underneath the management of Ford’s government director of superior driver help applied sciences, Sammy Omari, the corporate has shifted its software program launch technique. Beforehand, Ford used to launch software program updates quarterly, however now they launch updates weekly. This elevated frequency permits Ford to concentrate on buyer suggestions and frequently enhance BlueCruise experience. By analyzing data from drivers who opt-in and share their experiences, Ford gives invaluable perception into the effectivity of the system.

Extending the working window of ADAS

Ford engineers have taken benefit of buyer ideas to extend the BlueCruise’s working window, which has resulted in important enhancements. Omari claims 3X enchancment within the newest launch as in comparison with the earlier variations. For these upgrading from BlueCruise 1.0, the progress is much more important, approaching a fivefold improve. These developments goal to make BlueCruise extra enticing and place Ford as a service-oriented firm, like Netflix continuously offering updates to maintain clients engaged.

influenced by tech giants

Ford attracts inspiration from know-how giants like Apple in its strategy to ADAS. Omari stresses the significance of getting an put in base of {hardware}, enabling common software program updates throughout Ford’s automobile lineup. Identical to Apple releases iOS updates for numerous iPhone fashions, Ford goals to offer steady enhancements and new options to its BlueCruise clients. Whereas particulars about future amenities are unknown, Ford plans to increase to areas the place clients primarily use their autos, together with rural and concrete roads.

Eye-catching Driving Freeway

Whereas growth of BlueCruise continues, reaching eyes-away driving stays an elusive objective. The prevailing {hardware} in Ford’s Mach-E and F-150 Lightning autos lacks the redundancy wanted for Degree 3 autonomous driving. Omari factors out that true eye-off driver help requires new {hardware} and a extra built-in software program stack. Thus, Ford plans to introduce this functionality in its subsequent era of electrical autos, anticipated in 2025.

Steadily Requested Questions (FAQs)

1. What’s BlueCruise?

BlueCruise is Ford’s superior driver help experience that permits for hands-free driving in sure circumstances. It gives options like computerized lane correction and higher accuracy in slender lanes.

2. How usually does Ford launch software program updates for the BlueCruise?

Ford’s software program program groups now launch updates on a weekly foundation, permitting for speedy iteration and steady enchancment based mostly on buyer suggestions.

3. Will the BlueCruise be capable to drive on rural and concrete roads sooner or later?

Ford primarily envisions increasing BlueCruise’s capabilities to incorporate rural and concrete roads based mostly on buyer utilization patterns. Nonetheless, particular choices and capabilities haven’t been revealed for a future launch.

4. Can Bluecruz trigger distraction from driving?

At the moment, BlueCruise is unable to take your eyes off the driving attributable to {hardware} limitations. Ford’s subsequent era of electrical autos, anticipated in 2025, will function the mandatory {hardware} and software program integration for driver help.

5. What’s the way in which ahead for Ford’s autonomous division, Latitude AI?

Latitude AI is targeted on growing applied sciences for passenger autos with an emphasis on profitability and speedy deployment. This differs from Ford’s earlier autonomous enterprise, Argo AI, which targeted on diploma 4 robotaxis.


Ford’s dedication to enhancing BlueCruise and advancing its autonomous driving applied sciences is obvious within the launch of BlueCruise 1.3. By iterating shortly and incorporating buyer ideas, Ford has considerably improved the system’s effectivity, increasing its working window for hands-free driving. Whereas fully deviating from driving stays a future objective, Ford’s concentrate on {hardware} and software program integration displays its dedication to offering revolutionary and dependable driver help applied sciences.


To entry further data, kindly check with the next link