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Match Group turns to Zynga exec to lead AI team, aims for deeper AI integration


Match Group embraces AI for relationship apps

Match Group, the corporate behind fashionable courting apps like Tinder and OkCupid, is taking its relationship pursuits to the subsequent stage with synthetic intelligence (AI). The corporate named Mark Kantor, former head of growth at Zynga and co-founder of startups like Yellowbrick and Graffiti, as vp of innovation. Kantor will lead a bunch of engineers and designers targeted on introducing new utilized science into Match Group’s operations.

AI-Powered Alternate options to Tinder

Match Group has already began experimenting with AI on its platform. Tinder, one among its flagship apps, not too long ago launched a quiz function that makes use of AI to decide on the most effective pictures from prospects’ albums. As well as, Tinder’s chief product officer, Mark Van Ryswick, hinted on the potential for utilizing generic AI to annotate their courtship bios for patrons. Whereas that is more likely to elevate points round authenticity, Match Group is working to make sure that its AI enhancements improve belief, authenticity and respect in on-line relationships.

Artwork Work x Science Lab: The Finest Manner for AI to Relate

Kantor’s match group, known as ASL (Artwork Work x Science Lab), will concentrate on leveraging the rising choices for generative AI. It goals to make it simpler for purchasers to work together with courting apps, present instruments to showcase their individuality, and enhance the safety and accessibility of the apps. By combining artwork and science, Match Group goals to create a easy and rewarding client expertise whereas sustaining the best privateness and moral necessities.

match group morale approach

Match Group understands the considerations some prospects could have about AI-powered courtship experiences that appear genuinely pretend. Nonetheless, CEO Bernard Kim assures that the corporate’s choices and instruments are designed to foster belief, authenticity, and respect. Match Group is devoted to launching initiatives that use generative AI to take away awkwardness, make courtship extra rewarding, and shock and delight prospects whereas prioritizing authenticity and privateness.


Match Group, the corporate behind fashionable courting apps like Tinder and OkCupid, is embracing synthetic intelligence to enhance the expertise for its prospects. With the appointment of Mark Kantor as Vice President of Innovation and the creation of the ASL (Artwork Work x Science Lab) group, Match Group is actively exploring the potential of AI in courtship duties. Whereas making certain that authenticity and privateness stay paramount, Match Group goals to take away the awkwardness and make courtship extra rewarding by means of the usage of AI-powered options and instruments.

Incessantly Requested Questions (FAQs)

1. What’s Match Group?

Match Group is the corporate behind well-known courting apps like Tinder and OKCupid.

2. Who’s Mark Kantor?

Mark Kantor is Vice President of Innovation for Match Group. He brings a wealth of experience from his earlier position as Head of Progress at Zynga and co-founding roles at startups corresponding to Yellowbrick and Graffiti.

3. How does Match Group incorporate AI into its operations?

Match Group has already began incorporating AI into its courtship apps. For instance, Tinder is testing an AI-powered image choice function that helps prospects select their finest pictures for the app. Match Group can be exploring the usage of generative AI for purchasers to annotate their relationship bios.

4. What’s ASL Group?

ASL Group, brief for Artwork Work x Science Lab, Match Group is a small group of engineers and designers that goals to carry new utilized science, particularly AI, to firm goals. They goal to extend buyer engagement, show persona, and create app safety and accessibility.

5. How does Match Group assure authenticity in AI-powered courtship?

Match Group is devoted to creating its AI-powered decisions constructive and the instruments enhance notion, authenticity and respect. The corporate goals to take away the awkwardness, make courtship extra rewarding, and shock and delight prospects whereas sustaining the most effective privateness and moral necessities.

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